Design Strategy

From brand visual identity redesigns to photo and video shoot concepts, I develop comprehensive design & production plans that bring creative vision to life. I also craft experience-driven design concepts for built environments and deliver compelling presentations that communicate ideas with clarity and impact.

Seattle Architecture Foundation (SAF) tours visual audit & visual redesign
Current SAF brand visual-audit & my observations
Current SAF brand visual-audit & my observations
Chicago SAF counterpart–audit & my observations
Chicago SAF counterpart–audit & my observations
Correlating organization–audit & my observations
Correlating organization–audit & my observations
Correlating organization–audit & my observations
Correlating organization–audit & my observations
Holland America brand visual update and brand guidelines
Brand visual design evolution/refinement
Brand visual design evolution/refinement
Brand Color category "stories"
Brand Color category "stories"
Historic logo evolution "refocus"
Historic logo evolution "refocus"
Icon use recommendation
Icon use recommendation
Tricky "reverse white" direction
Tricky "reverse white" direction
Compositional design direction
Compositional design direction
Interactive Guidelines Tool
Photo/Video Shoot creative direction & production plans  to serve as the "single-source-of-truth" throughout the process.
Final Images Here
Final Images Here
Holland America new headquarters building brand experience design concepts & final build out.
Strategy, Design, & Final Build Out
PDX Airport Pendleton Store Creative Concept (built out to these specs in 2012)
Design Strategy presentations
Target, Amazon's Endless.com, a new Nordstrom Shoe Event, a new store concept: Luster, Biophilic design for Mithun, and a Holland America promo overview 

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Environmental Graphic Design
Photo Art Direction
Web Design
Latest Projects
Digital Ads & Email Design
Print Design
Typographic Creative
Video / Motion Design
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